About X Merch
Hi, I’m Alexandra Silva Labarr — author of Show Up Scared and The Power of Networking, speaker, and founder of X Merch.
X Merch was created for leaders, entrepreneurs, and dreamers who choose courage even when fear is present.
Every piece in this collection is designed to be more than just clothing or accessories — it’s a reminder. A reminder that you are strong. That you are capable. That you don’t have to wait until you’re fearless to take action.
I believe what you wear should empower you. It should speak for you before you ever say a word. It should remind you to stand tall, take the step, and show up scared anyway.
If you’re building a business, leading a team, chasing a dream, or reinventing yourself — you belong here.
Welcome to X Merch.
Wear your courage. Lead with purpose.